International Marketing Services
Luxury Estates
How to Manage Luxury Properties In Style. Providing International Marketing Services thru Luxury Real Estate has become a real estate web site with one of the biggest selec- tions of luxury properties in Europe. This Italian hosted site provides the easiest and most efficient way to search and market for exceptional properties around the globe, re- lying on trusted independent luxury brokerages.
Luxury Real Estate has opened the doors to the most enchanting properties in the world: luxury homes, prestigious estates, classic residences, unique castles and country homes in Brazil, France, Germany, Italy, Monaco, Russia, Spain and the United King- dom.
With over 350,000 luxury homes in over 120 countries, Luxury Real Estate provides the largest selection of luxury properties. There goal is to provide the easiest and most effi- cient way to market your exceptional properties around the world, relying on trusted and independent professionals in the luxury real estate.
Luxury Real Estate, a Webby Award Honoree, has been voted ‘Best of the Web’ by Forbes magazine multiple times, praised by the International Herald Tribune, Town & Country, the Wall Street Journal and has been ranked ‘Best Website’ by consumers ac- cording to surveys by the Luxury Institute.
PropGoLuxury
PropGO Luxury was created to fulfill the high demand of our affluent Chinese con- sumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population of new millionaires than at any other time in history. PropGO Luxury is the largest and fastest growing property portal in the China and Asia Pacific region. This powerful distribution network provides maximum exposure for your distinctive listing to high net worth visitors in multiple languages: Eng- lish, simplified Chinese and traditional Chinese.
PropGO Luxury was launched to fulfill the large and growing demand of there afflu- ent user base requesting exclusive properties from around the world.
The Sotheby’s International Realty® brand continues to expand globally, adding new distribution opportunities to showcase properties to affluent consumers in key growth markets. Now we are expanding our presence in China.
Demand for luxury properties from Chinese consumers continues to grow. China is the second driver of visits to Sotheby's Realty, just after the United States. At this moment, one out of every 10 visitors on Sotheby's Realty is located in China.
One of China’s premier real estate portals, Juwai has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. This ensures greater visibility to Chinese consumers searching for homes worldwide.
Juwai is hosted on both sides of China’s Internet Firewall, ensuring its property listings are visible online both in China and outside of China.
As a truly international brand, Sotheby's International Realty now has the most global representation on Juwai, displaying luxury listings from 70 countries and territories.
Mansion Global is the new standalone luxury real estate site presented by the Wall Street Journal and News Corp. Mansion Global connects wealthy global buyers with extraordinary homes, while presenting insightful real estate content and market data. Sotheby’s International Realty® listings above 1m+ are fed and featured on Mansion Global in three languages; English, Chinese and Spanish.
Global Marketing
Unparalleled Exposure. Worldwide.
Our exclusive relationships were developed to showcase unique properties from the Sotheby's International Realty® brand's 828 offices in 61 countries and territories through media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby's International Realty brand.
The New York Times
Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience. Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With NY Times now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print.
Dwell
As the leading voice for modern design, architecture and interiors, Dwell reaches an affluent, sophisticated and design-savvy audience. Reaching over 27M monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell’s exclusive real estate partner, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich media units running throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally.
Architectural Digest
The international design authority and global destination for the best in architecture. In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, Architectural Digest, social media and signature events, Architectural Digest provides an exclusive view into the world's most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.
Experience The Collaboration – Hong Kong Tatler
A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for Hongkong Tatler and Shangliu Tatler
Experience The Collaboration – Financial Times
The Sotheby’s International Realty brand partnered with The Financial Times to exclusively create the custom content series, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format. This year-long editorial series engages readers with stunning photography, video, articles and data journalism in a brand new responsive format that lends itself to rich storytelling.
Experience The Collaboration – The Wall Street Journal
Our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million.
Mansion Global
Mansion Global is a standalone, luxury real estate website and mobile handset app that connects wealthy global buyers with extraordinary properties. With original & curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions.
Youtube
The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube receives four billion views per day thus providing vast exposure to connect buyers to the exceptional properties represented by our network.
Experience The Collaboration – Google
Over 1,000,000 highly-qualified visitors found their way to Sotheby's Realty through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brazil and many more to come later this year.
